To date, the company has three vending machines. I made a few million that year,” she added. Especially since I was only in my third year of business. He proceeded to tell me that he sent those videos to the CFOs of the mall and that they wanted to place my vending machines in their malls across the country,” said Rogers. “The same man called me into his office on Monday.
He had stern look on his face and every store in the mall was complaining about my customers blocking the entries to their stores. I didn’t think the man knew the magnitude of hair and beauty. She immediately thought, “I'm about to get put out of the mall. To Rogers’ surprise, a man began to record what had become an event. The uniqueness of the machine intrigued mall guests and brand loyalists showed up in great numbers. “On the day of the launch, we had hundreds of people lined up to purchase hair from the vending machine,” said Rogers. Latrice Rogers and a student ambassador pictured with a Goddess Lengths vending machine at Tennessee. People initially laughed at the idea and Rogers ended up laughing to the bank. The first Goddess Lengths vending machine was strategically placed in North Park Mall in Jackson central to her store’s location and customer base. There’s also a way to get a feel for the hair,” said Rogers.
Social media is integrated into the machine so that you can tweet and get a discount code. “I didn't want to build the typical vending machine where you press ‘A1’ and then a bundle of hair would dispense. While the idea seemed odd to some, Rogers had a gut feeling that investing in and creating a hair vending machine would set her business apart from the competition and could become a viable source of income for the company. After a year of research, communicating with manufacturers, and investing thousands of dollars Goddess Lengths introduced the first-ever hair vending machine to meet the demands of customers and to extend the reach of the company. In hindsight, Rogers entered the industry at an opportune time.
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